I can’t say I eat a whole lot of Kraft foods. It’s hard to tell, because apparently Kraft ultimately owns a shit ton of other companies, that I was mostly unaware that were owned by Kraft. That being said, I read this story recently about how Kraft is rebranding their snack division, and will be soon be called Mondalez International.
The flaw with the statement is that Kraft Foods used the term “snack division.” Sure, you could technically snack on anything be it an Oscar Meyer hot dog, a glass of Tang, to Kraft cheese single. But in terms of the traditional snacks of chips, fruit snacks, cookies and crackers, Kraft already has a name for their snack division – Nabisco.
Despite the fact that Kraft has to own several other small companies and brands that also manufacture some negligible, unknown snacks, no one existing brand is known as a snack manufacturer as well as Nabisco. Oreos, Triscuits, Fig Newtons, Nutter Butters, Wheat Thins, Chips Ahoy, the list goes on. Nabisco makes a lot of reputable snack products. But for whatever reason, Kraft has decided to essentially kill off the entire Nabisco name and brand, and replace it with Mondalez International.
Obviously, this has no impact on my life, other than the fact that I’m sure they’ll change all product packaging eventually to integrate the new name and branding, that I’m sure I’ll be critical towards at the store, but I guess I don’t really get it. Nabisco is a pretty predominant name in the world of junk food, and it doesn’t really make sense to me why they’d change it. Sure, the world is attempting to be healthier in some sub-sections, with people trying to eat more carrot sticks than Chips Ahoy, but there are still tons of people out there whom when they want Oreos, they’re going to get their fucking Oreos, whether the name is Nabisco or Mondalez.
Hm. I guess I answered my own question there – frankly, nobody ever conversationally used the proper brand name in front of the product name, so I guess that’s not going to change. I’ll crave Oreos and Triscuits, not Mondalez Oreos or Mondalez Triscuits. Well, whatever; I’m reluctant to accept change sometimes.
